Mar Roxas was elected into the Senate in 2004 with approximately 20 million votes, the most obtained by a candidate in any Philippine election. Armed with this mandate, he forged on with advocacies championed since his days as a Congressman of the first district of Capiz and later on as Secretary of the Department of Trade and Industry. Well-known as “Mr. Palengke,” Mar has been at the forefront of issues extending beyond consumer protection and empowerment. Long before he became Senator, he worked quietly to push forward the people’s agenda on quality education, livelihood opportunities through small and medium enterprises, health care, and transparency and accountability in government. Mar made his mark in the House of Representatives where, against pressure from different interests, particularly multinational drug companies, he fought for the right of every Filipino to quality affordable medicines, a personal advocacy adopted since the death of his brother from a lingering illness at the young age of 32.
This crusade was founded on the Presyong Tama, Gamot Pampamilya program, launched during his tenure as Trade and Industry Secretary, which benefited millions of Filipinos direly in need of effective, low-cost medicines. In the Senate, the crusade continued with Mar’s authorship of Republic Act No. 9502, or the Universally Accessible, Cheaper and Quality Medicines Act of 2008, signed into law in June 7, 2008. Mar is now fighting for the proper implementation of the law, and considers the Senate’s approval of a P1-billion budget in 2009 for the parallel importation of cheap medicines in 2009 as an important step in that direction. Mar chairs the Senate Committees on Trade and Industry, and Education, which sustain his passion to keep the economy and young people’s minds, both robust and competitive. He is also co-chair of the Congressional Oversight Committee on the Electronic Commerce Law. His heart goes out to consumers who are shortchanged into buying substandard products. He led official probes aimed at strengthening the Consumer Code of the Philippines, the enforcement of proper labeling of goods containing genetically-modified organisms, and stronger safeguards against pyramiding and other similar scams. When the pre-need industry succumbed to a mismanagement-spawned financial crisis that threatened to wipe out the hard-earned investments of hundreds of thousands of consumers, Mar filed the Pre-Need Act of 2005 to improve and strengthen industry regulation and safeguard consumer interest. His leadership continues to provide to provide a sense of security and hope to pre-need plan holders. Mar has also been a staunch advocate of information and communications technology as a tool for national progress. Hailed as the “Father of the Call Center and Business Process Outsourcing Industries,” he recognized and cultivated the potential of the Philippines as a global e-services hub. As trade and industry secretary, he launched the “Make IT Philippines” project and organized the first IT-enabled services (ITES) road show to the US, which drew the biggest global industry names to invest in the country, creating thousands of jobs for Filipino workers. Mar also implemented the “PCs for Public Schools” project to provide wider IT access to students and educators. To date, the program has distributed over 30,000 computers to over 2,000 public schools nationwide, providing hands-on computer training to half a million students yearly. Mar also authored the Omnibus Education Reform Bill, which seeks to strengthen the Philippine education system through interventions on the quality of teachers, the medium of instruction, and the evaluation of students’ aptitude, among others.